Betula, being a brand within the Birkenstock Company, was
primarily established with a focus on providing more affordable footwear in a
wide range of styles and colors. Chiefly pioneered by Christian Birkenstock in
1994, Betula shoe models feature the Birkenstock contoured foot bed, explaining
the inclusive matches between the two brands. Using cheaper quality materials,
Betula should not be compared to Birkenstock in quality.